Inside My Head

I still don't know how people do this everyday

2009-11-06T21:16:00.003-06:00

It's been how long since I last posted? In between counting legos and reading curriculum to entering orders and writing invoices to finding all the socks in the dryer I am full! But I finally added a free advertising page to my site which I have added in the hopes of helping out all those who started out like me. Or are me, heck it doens't matter. When I first started this venture I searched for someplace that was free to post a business ad to. Just to get my name on as many spots as possible. I decided that it was time that I offered that to my community and clients as well. Also, I added a refer a friend feature where you both get a $5.00 coupon. Yippee!

So it's been a long while...(A)

2009-09-08T20:55:00.005-05:00

With the chaotic schedule of school starting and everything that goes along with a new routine, needless to say, I've haven't written in a while. I am, however, hoping to start fresh and often. I also am wanting to strengthen my teaching homework and try it as well... A-Z artist show and tell.

The objective...to highlight an artist of my choice, any artistic period, any artistic style. The only rule? Last name must start with letter of the week and there must be enough information out there via the information highway, old fashioned books, magazines, etc. to provide my show and tell report. Although I can't speak for others and what artists they would choose (though I'd hope they would reach out there and find an artist that they really liked) I am going to try to choose artists that aren't household names (VanGough) but speak to me as an artist and hopefully others as well.

Week one... Artist A- Hans Arp, 1886-1966.

Hans Arp was best associated with the Dada movement. In Munich, he met and worked with Kandinsky and took part in the second Der Blaue Reiter exhibition. Arp worked in collages of torn paper pushing the experimental and irrational boundaries of artistic creation. He also worked with wood cutouts. In 1915 in Zurich, he co-founded the Dada movement, working closely with Max Ernst. (Take note of these names, their artwork is amazing). The Dada artists believed that chance was a way to relinquish control. From here, he settled in Paris and became rooted in Surrealism where he became known for sculpture.

1 2 3

1. "Untitled" (Collage w/ squares arranged in accordance to the laws of chance) 1916-17.

2. "Birds in an Aquarium" 1920.

3. "Torso with Buds" 1961.

Jackson Pollock famous vs unfamous

2009-08-16T10:49:00.009-05:00

Jackson Pollock famous vs unfamous.

I just finished watching Pollock and am sort of annoyed. It was an ok movie, I learned what I didn't know about the artist, but when I say annoyed I mean by art critics. If you know Jackson Pollock's work, you know the "splatter" paintings. This is what Pollock is known for. But his earlier works go unrecognized. Why?

I'm sure a majority of the reason why art critics, galleries, and enthusiasts embraced this technique is because it was unseen before. But, I find his earlier works so captivating. I wonder why they were dismissed. Based on the movie, they didn't sell at all. They were cliche or seen already. Nothing special. I think they're gorgeous! Of course, in a time when he was up against Picasso, they may not relate but I still think they're worth looking at. What do you think?

Tip 1: A Fabulous Design Brief

2009-08-15T22:29:00.012-05:00

A Fabulous Design Brief.

Obviously it would be easier if you were a mind reader, but you chose to be a designer instead. Whoops. So how do you overcome that crucial mind reading lack? I like to use the trusted brief method. You can tailor your briefs to reflect your company and what you want to know, but you get the jist.

Must know questions?
1. Corporate profile
2. Market position
3. Current situation
4. Marketing/advertising/communications background
5. Target message
6. Target audience
7. Budget
8. Deadline
9. Objective

From there, get creative and ask questions that reflect you and what you need to know to achieve the best end result. Such as? Preferences, likes/dislikes, past fails, anything goes really. The more you know the more accurately get out what they leave in (their head that is)

Try these for inspiration:
FreelanceSwitch
Just Creative Design